We all have dreams, and they are as vast and varied as the world is wide. But they all start with inspiration, and inspiration starts with our surroundings. That’s what home is. Family. Friends. A sense of place. An amazing view. It is all part of what makes a space a home, because your home is where you truly LIVE. As a leading luxury real estate brand, Sotheby’s International Realty understands that your best life begins with a home that inspires you.
An Iconic Brand
Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched. When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 70 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.
Local Marketing
Artfully uniting extraordinary homes with extraordinary lives, Realogics Sotheby’s International Realty is a leading global sales and marketing brokerage firm in the Pacific Northwest. The Puget Sound Business Journal recognizes RSIR among the top ten largest brokerages in the regional by total dollar volume. The full-service real estate firm 220+ brokers and employees consistently ranks among the top-producing brokerages within the markets that they serve with branches in downtown Seattle, Bainbridge Island, Kirkland, Issaquah, and Madison Park.
Local Marketing
Our local media plan is designed to drive awareness for the extraordinary properties our network represents. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration, and social traffic drivers, our brand utilizes hand-selected media powerhouses whose innovation, experience, and international impact allow our network to successfully connect buyers and sellers around the Puget Sound and beyond. We have access to preferred print advertisement publications and placements with the best media outlets throughout the Pacific Northwest. We develop custom media buys dedicated to the goals of our clients and uniquely targeted to the appropriate buyer profile.
Our in-house design team offers a diverse range of property ad design formats from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Realogics Sotheby’s International Realty platform. A broad range of local media includes LUXE Magazine, Alaska Airlines Magazine, Luxury Homes Magazine, the Puget Sound Business Journal, Sea Magazine, Art & Home, and our custom publications including Seattle Luxury Living and Enquire.
425 MAGAZINE
Exclusive. That’s what 425 magazine is. And with that exclusivity comes a market share and readership unlike any other. No other magazine can reach, inform, entertain, enlighten and influence the way 425 magazine does. 425 has a strong and loyal readership, made up of affluent, influential consumers making 425 a priority market.
- Average HHI: $386,372
- College Education: 96%
- Hotel Distribution: 5,060
- Circulation: 133,020
- Digital Media: 12,636
- Median Net Worth: $1,848,344
LUXURY HOME MAGAZINE
Luxury Home Magazine is the leader in the market specific presentation of luxury homes and the luxury lifestyle. The publication is an oversized Coffee Table Magazine featuring beautiful photography of exceptional homes with an easy to read layout. Utilizing the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate, Luxury Home Magazine is devoted to providing the highest quality of homes, goods and services available to readers. Luxury Home Magazine, the definitive publication for luxury real estate.
- 27,000+ magazines are printed each and every issue. (Luxury Home Magazine is printed 6x a year, bi-monthly).
- 80,000+ readers each and every issue.
- 18,000+ magazines are direct mailed to the area’s most influential residents including professional athletes, celebrities, CEO’s, dignitaries, and into targeted households that meet the appropriate criteria.
GEEKWIRE
A media partnership with GeekWire, a fast-growing and broadly followed website that has become a daily news source and events podium for the high-tech industry in the Pacific Northwest and beyond. The dynamic platform will showcase properties, highlight market trends and feature real estate sponsors. A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month visit the website and 25,000 active subscribers digest the daily newsletter and are presented with the region’s most extraordinary properties.
PUGET SOUND BUSINESS JOURNAL
Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. Live on site 24 hours a day/7 days a week for 30 days.
LUXE MAGAZINE
Luxe Interiors + Design Magazine™ is the uncompromised source for those with a passion for creating beautiful surroundings and living well. It is the influential go-to guide that leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation. Average age of Luxe readers is 53 years of age with an average household income of over $125,000. 99% of Luxe readers have a household net worth of $2 million or greater. Luxe has 450,000 total national distributions with 400,000 guaranteed audited circulations.
SEA MAGAZINE
Sea Magazine has been around for over 106 years and has been the number one marine publication serving active affluent boaters from the Pacific Northwest including British Columbia and Alaska, clear down to Southern California and Baja California, Mexico. They own boats in the 40’ to 90’ range and have the money to spend.
- Circulation (20,000 subscribers in the PNW): 62,000
- Average Income: $309,000
- Net Worth: $4,637,980
- Took action on a product or service seen in Sea Magazine: 87.4%
- Own a Boat: 92.4% Boats per Household: 2.8
- Male Readership: 94.7%
- On all “Kenmore Air” flights & Terminals
- Included in Welcome Bags at Major Ports
- Extra distribution at Seattle Boats Shows
Global Marketing
High-quality, richly illustrated and engaging content delivered across multiple platforms inspires our global clients. Because purveyors of fine art and possessions are equally passionate about their homes, we take pride in showcasing our properties in high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
Global Media Partnerships
We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners’ cutting-edge innovation, strategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.
SothebysRealty.com
The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, high-definition videography, and high-resolution photography. This content-rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.
Our global property marketing partners include the most authoritative news, lifestyle and financial voices, as well as real estate-centered websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affiliate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to refine a marketing campaign’s impact.
