We think in terms of brand marketing strategy (not hype)
At Citrone, we bring our collective experience with highly branded multi-family developments to the single-sale world. In other words, we think in terms of “brand story” when it comes time to write ad copy for your pristine Craftsman. We also look for ways to speak the language of the “downtown buyer tribe” when representing an urban condominium.
On a case-by-case basis, we determine how to best use traditional and online media (as well as our professional and personal network) to get results for our client. Even better, working with Citrone means having three highly experienced agents representing your interests.
Without a doubt, there’s nothing generic about our approach.
Client sellers with exceptional property (and buyers with exceptional needs) additionally benefit from Realogics Sotheby’s International Realty expansive marketing network. All Citrone properties are viewed by 650 affiliated Sotheby’s offices. Citrone’s listings can also benefit from exposure on some 250 affiliated media websites—including the New York Times, Wall Street Journal, and BBC.
At the end of the day, we hope our client friends think of us as trusted advisors from the initial discussion to final documentation.